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Omnicom's Gottlieb Questions Old Metric Methods As Real-Time Marketing Emerges
- Media Week, Friday, June 7, 2013 1:39 PM
Colin Gottlieb, chief executive, EMEA, Omnicom Media Group, "argued that outdated metrics could cause media agencies to be left behind," reports Media Week.
Speaking at Media360 UK, Gottlieb said, "There is a push towards real-time marketing and personal measurable experience, but why are we still using media metrics from 30 years ago?"
