Millennials Believe Technology Drives Global Change

While 76% of global millennials -- 18- to-30-year-olds in 27 countries -- own a smartphone, it may come as a surprise that many attribute technology to the foundation that drives global change.

The findings from a Telefonica study identify young leaders who are most likely to drive change through technology. The global 11% who will drive change through technology are found at the intersection of "I am on the cutting edge of technology" and "I believe I can make a local difference." The top five countries include Colombia, Peru, KSA, Chile and Venezuela, compared with the bottom five: Czech Republic, Russia, Italy, Korea, and Japan.

More than half of millennial leaders are "very optimistic" about change, compared with 79% who believe their "country's best days are ahead," and 74% "who believe they can make a global difference." In the U.S., 83% are confident in their ability to make a difference in their local communities.

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Globally, some 61% believe technology makes language barriers easier to overcome, 83% believe technology makes it easier to get a job, and 69% said it creates more opportunities, according to the study.

More than 62% of millennials taking part in the Telefonica survey believe they can change the local political environment, and 40% think they can change it globally. More than two-thirds believe they can become entrepreneurs in the own countries, and three-quarters feel they have the most opportunity. Most think about personal advancements, nearly half believe that having a well-paying job is a privilege, and many name the environment and the economy as critical issues both for their generation and in terms of success.

About 80% of men believe they sit on the cutting-edge of technology, compared with 69% of women. More men than women -- 39% versus 22%, respectively -- believe technology has been more influential in shaping their outlook on life. Some 42% of men vs. 28% of women believe technology is the most important field of study to ensure future success.

Millennials also rely on technology to save money. One in four -- or 24% -- use daily deal Web sites or social group buying Web sites, and in the past six months about 40% of U.S. millennials have bought a discount, coupon or deal on one of these daily deal or social group buying Web sites. Before making a purchase, 22% use peer-reviewed Web sites, 19% visit critic-reviewed Web sites, and 18% use e-mails from companies or brands.

2 comments about "Millennials Believe Technology Drives Global Change".
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  1. Jennifer Ballard from MeritShare, June 11, 2013 at 1:57 p.m.

    Thank you for this article. Technology is one of the biggest parts of a Millennials life today. As a result of being so connected to everyone, some people may actually become more disconnected or lose their identity. As a Millennial myself, I have struggled to stay true to myself when I know that everyone can see me in different ways online and offline. If you are interested in the topic of Millennials, our search for identity, and the way technology has affected us, check out the article I just posted today!

    http://blog.meritshare.com/the-millennial-search-for-identity/

  2. Mike Einstein from the Brothers Einstein, June 11, 2013 at 2:31 p.m.

    What do you expect from a generation hopelessly addicted to media? Like an abused substance, technology has become the moderator of its own debate.

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