Year-over-year, news publishers are running three times more ads, according to new survey results from DoubleClick. Citing data from Google’s ad service, paidContent notes that news publishers
are also relying increasingly on automated real-time exchanges to sell their ads. Also of note, 40% of the video ads that ran between January and March of this year were from first-time video
advertisers.
Read the whole story at Paid Content »
