Yellowhammer Opens UK Office

Yellowhammer, a real-time bidding (RTB) platform provider, today announced that it has opened a UK office. The New York-based company views Europe as "one of the fastest growing markets for exchange-traded online display advertising," according to the release.

The company's UK office will be led by Nick Chapman, founder and director of Yellowhammer Media Limited UK. He joined the company in May after leaving Leadpoint UK in March.

Chapman told RTM Daily that in the short-term, he would like to "build the infrastructure that enables [Yellowhammer] to build an efficient and scalable office" in the UK. "Long-term, I want [Yellowhammer] to be the performance-based display agency of choice in Europe," he added.

Hagan Major, COO, Yellowhammer, stated, "Starting a UK company…was a natural step for us as the growth in real-time bidder display advertising in the UK is growing at 513% year-over-year. We're excited to be building out the team under [Chapman]."

Chapman plans to start with a team of six in the new office.

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