Why did Google just spend a reported $1.1 billion to $1.3 billion on social mapping service Waze? TechCrunch counts the ways. For one, the search giant most likely didn’t want Waze’s other
suitors -- including Facebook and Apple -- to have establish any competitive advantage in online mapping. With Waze, Google is also getting a talented pool of engineers, and a ton of fresh data.
“Waze doesn’t consider itself a ‘Mapping Company,’ but a ‘Big Data Company,’” TechCrunch notes.
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