• ClickZ, Friday, June 14, 2013 3:11 PM

ClickZ wrote today that programmatic buying and content marketing "seem like strange bedfellows in the marketing ecosystem" because the are "seemly different marketing approaches." But both happen to be at the top of to-do lists for brands.

"It's time for us to start thinking more holistically about the entire marketing ecosystem, including the value that programmatic buying brings to us as content marketers. Otherwise, we're turning a blind eye to a powerful distribution channel for the meaningful messages and content we create," ClickZ wrote.

Read the whole story at ClickZ »