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Cannes Going Branded Content

Will search marketers head to Cannes Lions next year? That's the first thing I thought after reading this post from The Hollywood Reporter. "Once strictly an advertising festival, the 60-year-old Cannes Lions has emerged as a dynamic new player in the convergence of entertainment, branded-content creation and the building of digital buzz and engaging users and fans ... ." It's part of the digital evolution, not revolution. YouTube head of global content Robert Kyncl will talk about trends, creating branded content -- and perhaps, the five production studios the company plans to launch this year.

Read the whole story at The Hollywood Reporter »

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