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Samsung One-Ups Apple With Jay-Z Promo

What’s one way for Samsung to steal cool points from Apple? Feature Jay-Z in an ad, and then give away 1 million copies of the rapper’s next album 72 hours ahead of its official release date on July 4. “The users are to receive the music through an app they’ll receive later this month,” The Wall Street Journal’s Speakeasy blog reports. “Samsung paid $5 apiece for the albums,” it writes, citing a source.

 


Read the whole story at The Wall Street Journal »

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