Around the Net
Facebook Brass: Brand Advertising Essential
- Racked, Wednesday, June 19, 2013 8 AM
At the advertising festival Cannes Lions, Facebook's VP of global marketing solutions Carolyn Everson said, "We wouldn't have a company without brands; they are essential. Not only to the business side—of course that's where the revenue comes from—but we also deeply believe that brands offer a tremendous amount of value to consumers, and always have."
