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Facebook Brass: Brand Advertising Essential

  • Racked, Wednesday, June 19, 2013 8 AM

At the advertising festival Cannes Lions, Facebook's VP of global marketing solutions Carolyn Everson said, "We wouldn't have a company without brands; they are essential. Not only to the business side—of course that's where the revenue comes from—but we also deeply believe that brands offer a tremendous amount of value to consumers, and always have."

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