Cannes King: Omnicom Earns Most Medals, Media Agency Of Year

Omnicom’s OMD Worldwide was the most medaled media network at the Cannes ad festival this year, winning a total of 10 Media Lions (2 gold, 4 silver and 4 bronze), as well as Media Agency of the Year honors for OMD Australia.

More than half of OMD’s medals recognized work done on behalf of client McDonald’s, including 2 Gold Lions for separate campaigns executed by OMD Australia. The Australian agency took home a Silver Lion for McDonald’s work as well.

OMD also won medals for work done for clients PepsiCo and The New Zealand Transport Agency.

OMD Worldwide CEO Mainardo de Nardis stated that the shop stepped up this year to meet the challenges “as advances in technology and the new economics of marketing combine to continually raise the bar on the standards by which innovation and effectiveness are measured.”

The Media Lion Grand Prix went to Ogilvy & Mather Amsterdam for a campaign on behalf of funeral insurance company Dela, entitled “Why Wait Until It’s Too Late?” The big idea behind the campaign is that people often save their kindest, most thoughtful words about someone for their eulogy. The campaign urged people not to wait and to express such thoughts now, when they can be fully appreciated.

Results: a 66% increase in visitors to the Dela Web site; a near doubling of “likes” on Facebook and an awareness boost from 78% to 87%. Insured capital grew by 50%, and Dela captured a spot in the top 10 best-known brands in Holland.

Gold Media Lion Winners for U.S. campaigns included Carat USA for its execution of Procter & Gamble’s “Thank You Mom” Olympics campaign and Starcom MediaVest Group for its work on Allstate’s safe teen driving campaign “Save 11.”

The complete list of 2013 Media Lion winners can be found here.



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