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The Basics Of YouTube Advertising

  • ClickZ, Thursday, June 20, 2013 2:48 PM

The TrueView formats in YouTube allow advertisers to target messages by search terms and interest to drive traffic to brand channels. Benjamin Spiegel takes us through several services such as in-stream, mobile and search ads, and provides tips. For instance, viewers have the option of watching or skipping the in-stream ad, which helps retain viewership of the selected video and reduces the incidence of people closing or stopping the video before it's done. Read the article here.

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