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Video in Email Increase Clicks & Conversions: Report

  • Warc, Friday, June 21, 2013 11:19 AM
Video in email has yet to be widely adopted but 25% of marketing executives have combined the marketing campaigns, and have increased response rates because of it, according to a new report from The Relevancy Group and StreamSend. The study revealed that marketers using video in email generated 40% higher monthly revenue than those that did not. In addition, 55% of marketers that use video in email said they had increased click-through rates, and 24% reported increase conversion rates.

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