Around the Net
Energizer Moves To Licensing
- St. Louis Post-Dispatch, Monday, June 24, 2013 8 AM
Energizer Holdings is seeking to grow revenue through new licensing deals, exploiting brand awareness. This week, Town and Country-based Energizer’s personal care division tapped New York-based licensing agency Brandgenuity to explore licensing opportunities for its Hawaiian Tropic and Banana Boat sunscreen and Playtex infant care brands. Its Playtex products includes the Binky pacifier, and its Hawaiian Tropic and Banana Boat are among the best-selling sunscreens worldwide.
