Around the Net
Aston Martin Makes Its Marque
- Marketing Week , Monday, June 24, 2013 8 AM
In this Q&A, Aston Martin global marketing director Markus Kramer talks about the marketing challenges facing luxury brands and how his brand is celebrating its centenary. Among a lot of comments is his assertion that buyers of luxury autos are best reached the old-fashioned way: butts in seats, not, say, social media. "The single most effective way to market to the people who have the propensity to buy our products is experiential."
