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Aston Martin Makes Its Marque

In this Q&A, Aston Martin global marketing director Markus Kramer talks about the marketing challenges facing luxury brands and how his brand is celebrating its centenary. Among a lot of comments is his assertion that buyers of luxury autos are best reached the old-fashioned way: butts in seats, not, say, social media. "The single most effective way to market to the people who have the propensity to buy our products is experiential."

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