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Debunking Shopping Engine Myths

  • PPC Hero, Tuesday, June 25, 2013 3:45 PM
Christina Hall focuses on three platforms to tell us how each can improve a marketer's paid-search strategy when using comparison shopping engines. The platforms -- Nextag, Amazon and Pricegrabber -- have massive networks that use search and match technology. She provides pointers on bidding, matching, and more.

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