Enpocket Concludes Text Message Campaign For Snapple

  • November 1, 2004
Snapple and mobile marketer Enpocket announced the successful completion of their nationwide marketing program yesterday. A spokesperson for Enpocket said the company's efforts--including campaigns on TV, the Internet, and via SMS text messaging--had a "quantifiable effect" on sales. Enpocket also claimed that 25 percent of consumers who interacted with Snapple via text message said they were "more positive about Snapple."
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