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Industry Launches Huge Push To Stem UK Beer Losses
- Marketing Week, Thursday, June 27, 2013 8:08 AM
The pubs are running at a trickle in the UK, so beer industry chiefs are launching a multimillion-pound bid to arrest falling beer sales with a campaign aimed at reawakening Britons’ latent love of beer. Brewing giants including Molson Coors AB-InBev, Carlsberg and Heineken have joined forces with the British Beer & Pub Association, the Campaign for Real Ale and the Society of Independent Brewers to launch the "Let There Be Beer" activity.
