• by P.J. Bednarski  @pjbtweet, June 27, 2013

Tremor Video this morning went forward with its initial public offering of 7.5 million shares of  common stock at a price of $10 per share. The shares are expected to begin trading on NYSE under the ticker symbol TRMR. 

The $10 initial price is under the $11-$13 per share price some analysts predicted, which might have to do with the uncertainty in the market as a whole regarding potential changes in the Federal Reserve’s monetary policies.

In the first minutes after the bell, Tremor was trading at about $10.25 per share.

The Tremor IPO is being watched by other companies in the media tech/Internet sector.  "VCs have been pouring money into digital ad startups for years, with very few big exits (without Google putting its money to work — see: AdMob, AdMeld, Invite, etc —  that list would get really, really small)," wrote AllThingsD's Peter Kafka this morning. "So there are a lot of other digital ad companies waiting in the wings, with plans for their own IPOs."

Credit Suisse Securities (USA) LLC and Jefferies LLC serve as joint book-running managers for the offering. Canaccord Genuity Inc. and Oppenheimer & Co. Inc. are co-managers for the offering.