The Tremor IPO is being watched by other companies in the media tech/Internet sector. "VCs have been pouring money into digital ad startups for years, with very few big exits (without Google putting its money to work — see: AdMob, AdMeld, Invite, etc — that list would get really, really small)," wrote AllThingsD's Peter Kafka this morning. "So there are a lot of other digital ad companies waiting in the wings, with plans for their own IPOs."
Credit Suisse Securities (USA) LLC and Jefferies LLC serve as joint book-running managers for the offering. Canaccord Genuity Inc. and Oppenheimer & Co. Inc. are co-managers for the offering.