Palace Resorts' 'Live the Palace Life' campaign focuses on the different aspects that make a Palace experience unique. The campaign was unveiled this week in New York City and focuses on the brand's signature property, the recently renovated Moon Palace Golf & Spa Resort.
The campaign invites prospective guests to “Live the Palace Life,” defined as a level of service that takes “all-inclusive” to the next level by focusing on the different aspects of what sets the Palace experiences apart from competitors.
The effort captures the “awe-inclusive spirit of Palace Resorts,” said Kathy Halpern, vice president of marketing, Palace Resorts, in a release.
Conceptualized by ISM, a marketing communications firm based in Boston that specializes in building brands in the travel, lifestyle and luxury space, Live the Palace Life will focus on capturing the interest of general consumers, the travel trade industry and meeting planners via progressive and thought-provoking visuals.
The campaign’s goal will be to increase bookings by setting the brand apart from competitors through a combination of witty headlines and bold art direction.
The campaign’s “confident voice and bold look” is designed to capture the unique personality of the Palace Resorts brand,” said Gary Leopold, president and CEO of ISM.
“The overall theme of the campaign is meant to illustrate that when guests stay at a Palace Resorts property, they are treated like royalty -- with a level of service and amenities that surpass all other all-inclusive properties in the region,” he said.
Palace Resorts’ seven oceanfront locations offers unique amenities and experiences, including: superstar entertainment by world-renowned stars such as Shakira, Enrique Iglesias and Usher, as well as this summer’s engagement of Cirque Dreams Rocks.
Throughout the year, Palace Resorts will continue showcasing awe-inclusive offerings by announcing new entertainment, guest experiences and more that will further support this unique brand promise.