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The FBX Recipe For Success: Programmatic, Native, Social

"…[B]y merging programmatic buying and social signals, Facebook has created a categorically new advertising world." That's what VentureBeat wrote about Facebook and the Facebook Exchange (FBX) today. They also wrote that Facebook's new News Feed ads are changing the way social is viewed. 

“Facebook hit on a winning combination from a direct response perspective by fusing two things,” AdRoll President Adam Berke told VentureBeat. “They combined the power of programmatic advertising with Facebook’s own secret sauce — this native environment which is very engaging.”

Read the whole story at VentureBeat »

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