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Consumers Say 'Meh' To New Apple Ad

Apple’s newest TV commercials, showing consumers enjoying its products while an actor reads the company’s corporate philosophy, are a flop compared with earlier ads from the maker of iPhones and iPads. The company’s latest ad, which began airing June 10, has earned the lowest score of 26 Apple TV ads in the past year, according to Ace Metrix Inc. The ad scored 489 on the company’s scoring system, below an industry average of 542. 

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