• Fourth Source, Friday, June 28, 2013 4:24 PM

Gadget retailers in the UK upped their email volume to help drive Father's Day sales this past year, according to data culled from Return Path and analyzed by Fourth Source. The metrics look at the email marketing habits of 5 major UK gadget retailers leading up to the holiday and found that volume was up 50%. Despite this fact, the report found that emails sent at lower frequencies actually generated higher read rates and less spam complaints among these gadget shops. Emails that were sent with high frequency, as in a few times a week, had a 95 out of 250 read rate, while those sent less often, less than once a week, were read at a rate of 198 out of 250.

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