Around the Net
Auto Trader's First Digital Wrap Marks Last Print Edition
- The Drum, Sunday, June 30, 2013 12:59 PM
Auto Trader has created its first digital video cover wrap to mark its last ever print magazine. The limited edition will feature a screen showing video content celebrating the brand’s 36-year heritage. There are 250 of the “collector’s” edition in circulation and feature image-recognition technology Blippar in the cover so readers can use their smartphones to unlock the video content.
