CIGNA To Renew With Dow Jones

  • November 2, 2004
CIGNA Corporation said yesterday it would renew its "Benefits of Caring" cross-media marketing campaign, implemented by Dow Jones Integrated Solutions. The effort, running through the first quarter of 2005, reflects CIGNA's goal of promoting the health of companies and their employees, said a CIGNA spokeswoman. The campaign includes a sponsored archive of recent health care and benefits-related news, articles from Dow Jones sources, co-branded online advertisements, and reproduced special sections for visitors to The Wall Street Journal's Web site.
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