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Knowing How To Dig Out Data Insights

Rob Stagno shows his bias in a post about big data, calling out significant advantages to working with an agency that can "own the intelligence layer of data." He means having access to those who know how to analyze metrics that generate conversions and leads. Data isn't worth zero without having the ability to mine the insights. As Stagno explains, it requires skills beyond understanding measurement scores. Read the article here.

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