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How To Add Testimonials In Google Organic Listings

Jessica Lee points to a new feature in Google AdWords that allows marketers to include testimonials as the company's organic search line listings. The feature allows marketers to choose from a direct quote or a summary. She highlights Google's rules for inclusion, points to the ability to add images in extensions, and provides tips on optimizing testimonials. Read the article here.

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About the Author

Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.