The Children's Online Privacy Protection Act Rule went into affect this week, recently updated to keep up with the growing number of kids using mobile devices online. One reason aims to restrict
advertising targeted at children and help parents control personal information about their kids, especially those 13 and younger, according to Lisa Vaas. She hopes the new rules lessen the amount of
advertising kids "fend off," explaining that Facebook and Google have "pulled off some fancy footwork to get out of having to ask for parental signoff."
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