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Chico's Uses Email, Social & Print to Drive Engagement in Charity Campaign

Clothing retailer Chico's created digital cards wanted to generate support for the Children's Miracle Network (CMN) Hospitals for its third annual "May Is for Miracles" campaign, and to do so, they created a multichannel effort. Consumers were encouraged to create "Send a Smile" to sick kids in hospitals and share the news with friends. Users could create customized digital cards and share them via email or their social network. Those cards were then printed and shared with children at local CMN hospitals. The brand promised to donate $1 for each card created, up to a total of $50,000. The campaign met its goal and the organization delivered 50,000 cards and donated $50,000.

Read the whole story at Direct Marketing News »

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