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Twitter is Experimenting With Ad Targeting Based on Email

  • Mashable, Wednesday, July 3, 2013 4:10 PM
Twitter is trying to make its ads more targeted by using information from cookies and a users' scrambled email address. For example, a local florist that wants to run a holiday special on Twitter, can show their ad to flower customers that have visited their website or are subscribers to their newsletter. The florist can share scrambled email addresses of customers with Twitter along with browser related information. Twitter can then match that information with Twitter accounts in order to target deals. 

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