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Mail Online Offers Editorial Links To Retailers

According to a report in the Financial Times, the move is being piloted as a means to increase revenue from the site, particularly through its fashion and celebrity coverage. The scheme will link from stories to retailers selling clothes or other fashion items featured in the stories. Last month, a story about Kate Middleton was accompanied by several links, allowing readers to buy the dress she was wearing. The dress sold out within an hour, said the FT.

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