• by Karlene Lukovitz  @KLmarketdaily, July 9, 2013

Neuro Bliss, a beverage positioned as a stress-reducer, is running a "Bliss and Tell" summer campaign that includes public "hammock hangout" events, as well as a social media-based sweepstakes with a $10,000 grand prize that can be used for a "dream vacation."

Over the summer, Neuro Bliss will visit nine cities (Los Angeles, New York, San Francisco, Chicago, Boston, Dallas, Austin, Houston and Philadelphia), setting up hammocks in high-traffic venues and encouraging people to take a break.

To enter the sweeps, consumers submit photos of "BLISSful" summer moments through the contest's home page, Facebook, or via Instagram or Twitter (using the hashtag #BlissandTell).

During the sweeps (running between June 25 and Sept. 9), there is a daily random drawing for a 12-bottle case of Neuro beverages. The $10,000 grand prize winner will be chosen by a random drawing from the entries.

In addition, each week, Neuro will award the week's best submitted photo or tweet (based on a judgment using criteria such as originality and entrants' portrayals of "true bliss") with a prize of a 12" x 12" canvas featuring that winning photo or tweet. 

Neuro Bliss -- a tropical citrus lychee-flavored drink with chamomile, vitamins, minerals and antioxidants, including L-theanine -- is one of several functional beverage varieties marketed by Santa Monica, Calif.-based Neuro Drinks, launched in 2007. 

All varieties have 35 calories per bottle and contain no artificial colors or flavors, according to the company. The beverages are sold in Target, Walgreens, Safeway, 7-Eleven and other national grocery, convenience and drug stores.