Creating good content is the most important part of email marketing, but it's also the hardest, according to a new survey report from
- DazeInfo, Tuesday, July 9, 2013 12:34 PM
Underwriters. The report found that 71% of b-to-b marketers and 65% b-to-c marketers find good content to be effective, though 55% of b-to-b marketers and 52% of b-to-c marketers
admit that getting it right is a challenge.
Optimization is the second biggest challenge to marketers surveyed for the study, with 29% of b-to-b
marketers and 40% of b-to-c marketers finding it challenging. The report also revealed that only 16% of b-to-c marketers and 12% of b-to-b marketers are including social media in
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