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Content is Both Most Effective & Most Challenging Part of Email Marketing

  • DazeInfo, Tuesday, July 9, 2013 12:34 PM
Creating good content is the most important part of email marketing, but it's also the hardest, according to a new survey report from Ascend2 and Research Underwriters. The report found that 71% of b-to-b marketers and 65% b-to-c marketers find good content to be effective, though 55% of b-to-b marketers and 52% of b-to-c marketers admit that getting it right is a challenge.

Optimization is the second biggest challenge to marketers surveyed for the study, with 29% of b-to-b marketers and 40% of b-to-c marketers finding it challenging. The report also revealed that only 16% of b-to-c marketers and 12% of b-to-b marketers are including social media in email communications.

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