Around the Net
Media Owners Say Mobile Devices 'Undervalued'
- The Drum, Thursday, July 11, 2013 3 AM
Tablets and smartphones are the “most undervalued commercially” of all media platforms, according to a UK media owner study commissioned by Starcom MediaVest Group (SMG). The What UK Media Owners Say…study, conducted by Human Experience Company on behalf of SMG, polled 150 UK media owners ahead of its annual, summer media owner event on Friday 12 July.
