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Florida to Step Up Spending to Counter Images of Storm-Battered Beaches

September is usually a slow month for tourism in Florida. But this year, after three deadly hurricanes have hammered the state, and with another threatening, tourists are really scarce. To counter the visual pounding the state has taken, tourism officials are planning to nearly double annual spending on promotion, to about $130 million.

Read the whole story at New York Times, September 24, 2004 »

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