Experian Marketing Announces Social Media Tools

  • July 11, 2013
Experian Marketing Services, a global provider of integrated targeting and data, has enhanced its cross-channel marketing platform to help marketers more effectively execute campaigns. The new enhancements include social influencing, cross-channel multivariate testing and workflow improvements. The platform’s social media tools enable tracking of all social activities, offers and customer behaviors on social networks at an individual level from within the application interface.


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