There are still a lot of questions around mobile commerce.
Not about whether it’s happening, if it’s big or any of that.
The issues are more around the transformative consumer behaviors, the adoption of new mobile capabilities and taking those to scale.
I’m very much looking forward to hearing discussions about some of those questions at the MediaPost OMMA mCommerce conference on Monday.
It turns out there are different issue throughout what I call the Mobile Shopping Life Cycle, with related questions at each stage. For example:
While these are far from all the questions around mobile commerce, they should be a good start to hear some forward-looking insights from a wide range of experts.
Do you have any questions around mobile commerce you’d like addressed? If you’re not attending the conference, send them to me and I’ll toss them in to the mix on Monday.
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OMMA mCommerce, July 15, New York. Mondelez, Autotrader.com, IHG, MasterCard, BBDO, Rapp, Joule, ScanBuy, Huge, Spyderlynk, Rue La La, BYNDL, Catalina, Giant Eagle, Ansible, Moxie Interactive coming. Here’s the AGENDA.
Yes Paula, habits sometimes are difficult to break, hence, the need for a solid value proposition for the consumer.
Chuck, you are assuming all advertisers and corporations are honest along with their audience. Self control yields to impulsivity.
No assumptions here Paula, just considering some of the questions around the various aspects of commerce.