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How To Like The Brand, Know The Audience
- Moz, Friday, July 12, 2013 2:51 PM
It happens. Sometimes sites lose search engine query ranking to a site with fewer links and poor content. Rand Fishkin looks at why some seemingly high-quality sites lose rank to those that appear less optimized. He takes us through the basics to help marketers understand the inputs affecting the rank in search engine query results. Aside from all the tactical things marketers can do, Fishkin suggests getting inside the heads of the audience by getting to know them better. Read the article here.
Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.