Business 2.0 announced Friday that it will raise its advertising rate base to 600,000 from 550,000, effective January 1, 2005. This rate base increase comes at a time when the magazine is showing
strong advertising growth, as ad pages are up 14.4 percent through August, according to the Publishers Information Bureau.
The October issue of Business 2.0, published on September 20, will
carry a glossy cover-wrap announcing the rate base increase as well as the 2005 editorial calendar.