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BT Sports Brings Electronics And Beer Together

  • The Drum, Sunday, July 14, 2013 12:59 PM

Electronics and beer aren’t always cosy bedfellows but that hasn’t stopped BT Sport from devising a hi-tech solution for the humble beer mat. The custom built mats can be scanned by smartphones equipped with Blippar technology to allow patrons of BT Sports screening clubs and pubs to vote on sporting issues, research game stats, enter competitions and share content via social media. 

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