Around the Net
TaylorMade Taps Eleven
- Adweek, Monday, July 15, 2013 8 AM
Eleven Inc. is the new global creative agency for TaylorMade Golf Co. after a review that included 12 agencies, including incumbent Solana Beach, Calif.-based NYCA. The unit of TaylorMade-Adidas Golf Co. spent $55 million on media last year, according to Nielsen.
