• by Tanya Gazdik , July 16, 2013

Fancy Feast is launching a “Cheese Affair Pin to Win” sweepstakes featuring thousands of prizes.

The contest is timed with the launch of a new variety of Fancy Feast Delights With Cheddar Cheese Classic entrees.

The social media-oriented promotion gives cat lovers and cheese connoisseurs a chance to win cheese-inspired prizes, including cans of the new food, special cheeseboards and chalk sets, do-it-yourself cheese making kits, and a trip to New York City to attend a grand cheese soiree hosted by cheese expert Liz Thorpe.

"Cheese is more than an ingredient. It has the power to unite people...and their cats," says Thorpe, author of The Cheese Chronicles and the owner of two cats, Wilbur and Piper. "I am thrilled to be able to share my passion and knowledge of cheese to help bring people and cats together to celebrate mealtime in fun new ways."

The new varieties of Fancy Feast Delights With Cheddar are: salmon and cheddar cheese feast, beef and cheddar cheese feast, chicken and cheddar cheese feast and turkey and cheddar cheese feast.

The sweepstakes ends Aug. 11. Fancy Feast will award thousands of prizes to consumers during several entry periods. All times are Eastern Time.

From now until 11:59 p.m. July 21, 70,000 can of Fancy Feast Delights With Cheddar Classic will be awarded. From 1 p.m. July 22 to 11:59 p.m. July 28, 1,000 cheeseboard and chalk set with a can of Fancy Feast Delights With Cheddar Classic are the prize. From 1 p.m. July 29 to 11:59 p.m. Aug. 4, 500 do-it-yourself cheese making kit with a can of Fancy Feast Delights With Cheddar Classic; and finally, from 1 p.m. Aug. 5 to 11:59 p.m. Aug. 11, three trips for two to New York City to attend a Cheese Soiree and cooking class with Liz Thorpe.

To enter the Fancy Feast "Cheese Affair Pin to Win" Sweepstakes, consumers can visit www.CheeseAffair.com. They can follow the links provided to complete and submit the registration form. Click the "Pin It" button to pin the available image to one of their Pinterest boards. Consumers can complete these steps during each entry period for a chance to win all four prizes. Entries are limited to one per email address per entry period.