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ITV Reports 225% Increase in Dual-Screening

  • The Drum, Tuesday, July 16, 2013 2:32 PM

The broadcaster launched the project, aimed at exploring people’s increasingly multiplatform TV viewing habits, in February, along with an online media tool for media planners and buyers. Since then it has accrued 2,600 unique users to the tool, which is aimed at help boosting understanding of new media and technologies along with ad preferences.

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