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Salesforce ExactTarget Deal Closes

  • CMSWire, Tuesday, July 16, 2013 3:04 PM has completed its acquisition of digital marketing services firm ExactTarget. The company announced the acquisition last month. The acquisition expands Salesforce's digital marketing tools, bringing tools for building email, mobile and social media campaigns under its umbrella. Salesforce purchased ExactTarget for $ 2.5 billion. 

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