• MarketingSherpa, Wednesday, July 17, 2013 1:27 PM

David Kirkpatrick shows B2B marketers how social can become a powerful channel with the correct strategy. He details a case study analyzing SAP's social media strategy, which provides insight on building a social media strategy by understanding the audience and their reaction to social media, as well as methods to consolidate accounts. At SAP, results ranged from growing followers and interaction rate to growing subscribers to social media accounts internally, and getting more employees involved. Read the article here.

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