A Mobile Measurement Of Your Life Journey

by Amy Corr @MediaPostOTL, July 17, 2013

Random iPhone App of the week: Wrangler launched a mobile app aimed at getting people outside and active. Wrangler Mileage runs as its user is out and about, quietly creating a personal map of the world for each individual user. The map is divided into millions of grids. Each time a grid is unlocked, variables such as location, weather, time, land formations, lunar phase and altitude are tracked and becomes a personal measurement of your life journey. The app, created by TBWA Digital Arts Network Hong Kong, is available for free in the App Store.

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