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Data Shows Struggles Of Google's Social Strategy

“When presented with data like this in the past, Google has typically explained the numbers by saying that most sharing on Google+ happens privately, making such sharing invisible to data crawling,” Marketing Land notes. “But rather than data crawling, Gigya would be measuring clicks via its social tools that are embedded on client sites -- so the charts above show that very few visitors to those sites are clicking to share content on Google+.”


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