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QVC To Debut Social-Commerce Channel In Fall

  • Adweek, Friday, July 19, 2013 4:01 PM
Cable network QVC will add a social-commerce channel, toGather by QVC, on its Web site in September. Similar to Pinterest, users will "create collections of products on the channel that others on the site can then 'heart,'" writes Christopher Heine. "QVC personalities will be featured on the channel, where they will interact with shoppers."

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