Around the Net

TripAdvisor Taps Bologna As Brand Strategy Chief

TripAdvisor has appointed Anne Bologna to the newly created role of vice president of brand strategy, giving her responsibility for TV and offline advertising. Bologna, who reports to TripAdvisor CMO Barbara Messing, was previously managing director of New York-based agency holding company MDC Partners, which she left earlier this year. While there, she was responsible for a portfolio of agencies spanning advertising, branding and market research.

Read the whole story at Marketing Magazine »

Next story loading loading..