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E-Cig Maker 'Rewrites The Rules'

  •, Monday, July 22, 2013 8:04 AM

Electronic cigarette maker FIN Branding Group is completing its first national television advertising campaign, titled "Rewrite the Rules." The 15- and 30-second commercials depict timeless images, taking viewers back to an era when they were able to smoke freely. "We are committed to changing the game for smokers everywhere," said Joana Martins, VP, marketing at FIN. "We want to educate our consumers about our products and the technology behind them."

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