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Enhanced Campaigns Costing Auto Dealers More For Mobile

Gold Coast Cadillac is paying Google an average of $3.24 when a smartphone consumer clicks on a Google search ad from March through June for its dealership, reports David Barkholz. Aside from the higher cost per click, demand for mobile keywords continues to rise. Barkholz provides several examples of rising prices for auto dealerships. This is one industry example -- and marketers can expect to see more.

Read the whole story at Automotive News »

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